Odyssey resumes...!!
Term-2 began with courses more or less as extension of term-1 subjects: MarkStrat - extn. of Marketing Strategy-I; Global Economics - Micro Economics; Decision Modeling & Optimization -building on Stats & Simulations; Competitive Strategy - Game theory...!! The load has definetly increased in proportion in terms of complex case-studies, class-participation, and ofcourse, assignments.
Pretty busy weak ahead - I will basically be working with three different groups - one on MarkStrat, a simulation of realistic dynamic competitive situation, where we'll be making strategical decisions on Brand portfolio, advt. spending etc, etc; second on group assignments with my regular study group; and third with my ELP (Experiential Learning Project) team, a group of four diverse students focusing on Finance project (one an Entrepreneur, one a Marketing guy, one a CA, and one an IT Project Manager)
Few hours back we had an interesting session on Coca-Cola history and their different Strategies in India, by none other than their VP - Deepak Jolly. It's so enriching to have such real-world sessions right after your case-discussion in the class on Cola-Wars :) (Pepsi Vs Coke)
tata.. Satish
Pretty busy weak ahead - I will basically be working with three different groups - one on MarkStrat, a simulation of realistic dynamic competitive situation, where we'll be making strategical decisions on Brand portfolio, advt. spending etc, etc; second on group assignments with my regular study group; and third with my ELP (Experiential Learning Project) team, a group of four diverse students focusing on Finance project (one an Entrepreneur, one a Marketing guy, one a CA, and one an IT Project Manager)
Few hours back we had an interesting session on Coca-Cola history and their different Strategies in India, by none other than their VP - Deepak Jolly. It's so enriching to have such real-world sessions right after your case-discussion in the class on Cola-Wars :) (Pepsi Vs Coke)
tata.. Satish
1 Comments:
At 12:30 AM, Satish Udayagiri said…
Interesting reading with another perspective on Colors..!!
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