Business of the Business ??

..really what is the business of the business? ..quite a few pop up in my mind: new products/services, making money, creating wealth, economic well-being, societal contribution, shareholder satisfaction, customer delight, employement etc, etc I believe the answer to it depends on from which side of the prism you are looking through? Let me look through the enterprenurial angle and see how it goes..!

As per an article I recently glanced through, new businesses can pop up under only two scenarios: one, when new products/services are discovered either through technological breakthoughs or serendepity and secondly, when one uses his talent/imagination/all sorts of capital in overcoming the existing inefficiencies in the market; Quite understandably, both these scenarios are rare and difficult, which explains the rarity of success among new business ventures - so really, the business of the business is to create new business opportunities or Kaizen so to speak!

tata..Satish